Welcome to the 48 Beer Project!!
-A CULTURAL EXPLORATION OF THE CRAFT BEER INDUSTRY-
-AND THE FOLKS WHO MAKE IT REAL-
48 WEEKS - 48 STATES - 48 BREWERIES - 48 ART WORKS
I have been immersed in the craft beverage and restaurant industries for some time...fusing art and music performance into the scene...feeding off the brilliant creative energies of others to fuel a whole cultural experience. A lifelong explorer, I spent much of my childhood on the road, on the Oregon Trail, in tents, under the stars, making art... making music.
I've always been fascinated with humanity.. the machine of the human mind, and the interactions we have one with another. I've spent years traveling solo, hitchhiking, and of course.. planes, trains, and automobiles.. or... Greyhound Buses! My encounters with perfect strangers have been nothing short of amazing... bizarre at times, for sure, but mostly amazing. Listening to others, without judgment, with an open mind, allows us to learn about our selves, both singularly, as well as who and where we are in relation to the rest of our human family.
I see the 48 Beer Project as a one of a kind opportunity to explore a more select demographic in this family...
As a label designer, it made sense to use my work as a vehicle to get this expedition off the ground!
Please follow the journey...and keep your eyes peeled for the colorful CRV!